Monday, March 15, 2010
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Clint Eastwood pilots the first mission of FIREFOX, Atari's new action-packed laserdisc arcade game based on Eastwood's movie of the same name. The first video game to use actual movie footage, the game puts the player in Eastwood's role as the American fighter pilot assigned to steal a Russian warplane and fly it out of enemy territory.

"Why don't you move over and let the real pilot fly this machine," said Clint Eastwood as he took over the controls of FIREFOX from Atari Director of Sales Bob Harvey, who had been demonstrating game play to the crowd. Assuming center stage is nothing new to Eastwood, except he wasn't filming at the time but lending his presence and video game playing skill to a major media press conference, held March 15 at The Burbank Studios in southern California. Attending the event were national and lo-

in the developmental process. As project leader and a mechanical engineer, Hally held a guiding grip on every phase from initial concept through final production. If his name rings familiar, it's due to the fact that he was also responsible for being the in-house energizing force behind the ATARI STAR WARS coin video game.

As video disc producer, Shore was instrumental in eliminating the temporary screen blackouts that have marked previous laser disc games. The uninterrupted play action of FIREFOX results from two major technical advances known as "quick-jump laser scanning" and "interleaving. t; The first provides for faster, more accurate scanning of the game's laser disc by the laser beam that reads it. The second is an improved method of recording the game on the disc by combining multiple video tracks to permit the scanner to jump from one track to another in a manner comparable to the way a television video director switches from one camera to another during a broadcast. Shore is also manager of Atari's recently completed video production studio which will enable the company to produce laser disc video games even more realistic and technologically sophisticated than FIREFOX.

A surprise "guest pilot," who eased just as naturally into the hot seat of the press as he did into that of the cockpit, was none other than the ever amiable actor/director, Richard Benjamin. As he maneuvered the FIREFOX to avoid the Russian MIGs in pursuit on the screen, he was heard to say: "I don't think we're supposed to be having this much fun. We're supposed to be working—aren't we? I know I'm supposed to be working." And with this observation, he lifted up on the flight controller to take the mighty bird skyward for yet another round.

 

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The Atari Carnival Trailer!  The attraction you take to the Action.

Atari, originators of video game technology now bring you the Atari Entertainment Trailer.  It's a totally new concept that brings the excitement of highly popular video amusement games to your action markets — fairs, carnivals, amusement parks — any high traffic location.

A Distinctive Environment.  Trailers are offered in 32' x 8' units, custom designed to meet your specifications with either 18 or 26 games.  The trailers are all steel and aluminum, 3-axle, with openings on all sides for high player visibility and operator access.

Games are fully built in and spaced for maximum use and profitability.  The overall trailer can also be designed to tie in with a consistent visual theme.

Sophisticated games appeal to all ages. Atari's advanced, coin operated video skill games, challenge everyone's competitive spirit again and again.  The trailer features our all-time money winner Pong, The Gran Trak 10 driving game. complete with realistic race car sounds. Get more information on this crowd drawing, high-income attraction.

It's your move!  Start playing with the future now by calling or writing:

Special Projects Division Marketing Department

Atari, Inc.

14600 Winchester Blvd. Los Gatos, CA 95030

(Check the document>Flyers section to see the flyer for this product)

 

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With the introduction of I, ROBOT, the latest coin-op video game from ATARI, the company displays the results of over two years of game development.

The results are incredible animation, super-realistic three-dimensional graphics and game play excitement never before possible. And along with superior game play, I, ROBOT features "Doodle City," a magnificent alternative to game play, where players can actually manipulate the I, ROBOT game graphics in a variety of colors and shapes.

I, ROBOT has a number of special features which set it apart from ordinary coin video games. Doodle City offers players dynamic interactive computer entertainment.

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I found this in my video archive.  It's a video that shows the assembly of a San Francisco Rush cabinet.  I sped it up, so you can watch the entire process in under 8 minutes.

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Sunday, June 27, 1982 marked the tenth anniversary of the founding of Atari. On that day, ten years ago, Atari was officially incorporated by the State of California.

The origins of the company and the name "Atari" are interesting though somewhat complicated. In the beginning three friends — Larry Bryan, Nolan Bushnell and Ted Dabney — decided to invent and market the first commercial video game. All three had played a video computer game called "Spacewar" on campus computers during college. Their first creation, in the spirit of Spacewar, was a game called "Computer Space." The game only sold 2,000 units, but that was enough to convince the three friends to persevere.

They needed a name for their new venture. They settled upon "Syzygy" which means "the straight-line configuration of  three   celestial  bodies" — a perfect name for a company begun by three such stellar talents.

Each partner anted up $100 to start their company. But then Bryan dropped out, leaving Bushnell and Dabney to set up shop in Santa Clara. When they applied for the name Syzygy on their corporate application, they were told by the Office of the California Secretary of State that the name had already been taken by another California corporation. The two then played around with various names like "BD, Inc." and   "DB,   Inc."   but   nothing seemed to fit.

Both Busnell and Dabney were avid players of GO, a Japanese strategy game. Their best brainstorming always seemed to occur over beer and a game of GO. They decided to make a list of GO game terminology to see if one would make a good corporate name.

First on the list was "sente" which means "the upper hand." Their second choice was "atari" which is similar to the chess word "check." Third was "hanne" which is an acknowledgement of an overtaking move. They submitted the full list to the Secretary of State. Weeks later, their incorporation papers returned. The name "Atari" had been selected.

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